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| The Truth about Auto Repair | Auto Insurance Claims | Diminished Value | |||
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Is Your Customer Experience Deliberate?
Auto collision repair business owners need to ensure that their companies can define the customer experience they desire for consumers, and that their employees can clearly articulate the customer experience the business wants them to deliver. In other words, the customer experience must be deliberate from the shop's end to be effective on the consumer's end. When businesses leave the treatment of customers to chance the haphazard and inconsistent treatment can, at times, leave them feeling that they have been treated fairly, and at other times unfairly depending on the mannerisms and beliefs of employees that assisted them. Marketing expert, Tom Hughes teaches us that a good customer experience is one that is planned at every moment of contact with the customer. In this article, he urges us to be consistent in training employees so the customer exerience will be deliberately great!
Oct 11, 2007 - 8:37:31 AM How To Build Referral Business With Word Of Mouth Marketing
In this article provided by auto repair marketing guru, Tom Hughes, business owners learn strategic ways to optimize word of mouth marketing. Most business owners talk about the importance of referral business. Unfortunately, many do not have marketing plans that include a section on word of mouth. Word of mouth marketing should be as organized, thoughtful and systematic as other forms of marketing. By reading this article you will gain an understanding about what it takes to get your customers involved in spreading the word about your business to their friends and relatives.
Oct 6, 2007 - 11:07:04 AM Fact V Fiction: People Will Behave Realistically In the world of marketing, perception takes prescidence over almost everything else. Therefore, as auto repair shop marketing whiz Tom Hughes says, "A trusted and credible service isn't a success until it is believed to be trustworthy and credible by prospects." Getting the message of your ability and credibility into the minds of prospects comes through repitition. Learn more about successfully marketing your auto repair business in this article.
Oct 4, 2007 - 9:57:05 AM Would YOUR Shop's Repairs Pass an Auto Safety Expert's Test?
When auto safety expert Byron Bloch is called in to testify about a car he has forensically examined, auto manufacturers feel the heat. For more than 40 years Bloch has been holding them accountable for product failures and poor designs that resulted in serious injuries and death to vehicle occupants. With his vast knowledge of auto repair and safety, some worry that Bloch will turn his attention to shoddy collision repairs that are so flagrant in independent and dealership collision shops, and begin taking to task auto body shops whose repairs fail to restore a car's compliance to the Federal Motor Vehicle Safety Standards. Safe Collision Repairs founder David Williams interviewed Block, garnering his opinion of the auto collision repair industry, the need for standards, and insurance company interference in the repair process. This enlightening article is a summation of that interview and Bloch's recommendations for the auto collision repair industry.
Sep 19, 2007 - 11:13:32 AM Auto Repair Consumers Find Airbags Missing with Greater Frequency
Auto repair shops are not always on the up and up. With greater frequency auto inspectors are finding cars once thought to be repaired correctly void of one or more airbags. Airbag fraud is a growing problem all across the country. The California Highway Alliance reports there are as many as one repaired car in twenty-five sporting non-functional airbags. Sometimes greedy repair shop managers or technicians steal the airbags from cars they are supposed to be repairing. But in a growing number of cases shops are not replacing airbags that detonated in an accident, even when they are paid to do so. While this is primarily the work of auto rebuilders in back-yard garages as opposed to mainstream body and mechanical shops, consumers are rarely knowledgeable that their vehicles are missing these life saving devices. Read this enlightening article and learn what you can do to prevent being a victim of airbag fraud.
Jul 20, 2007 - 7:21:42 PM |
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Diminished Value l Auto Collision Repair Issues l Auto Insurance Issues l Auto Manufacturing and Safety l Auto Sales and Consumer Issues l Diminished Value Slideshow
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content & design 2002-2009 David Williams and SafeCollisionRepairs.com |
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DISCLAIMER The content expressed on this website represents the opinions of David A. Williams. Williams is neither an attorney nor public insurance adjuster, but is an expert, consultant, and writer specializing in the field of automotive safety, collision repair and valuations. The information provided herein is not intended to be a substitute for legal or insurance advice. Because collision repair is a continually evolving science, any text, materials or links found herein are provided without claim or guarantee to their accuracy or completeness. Advertisements seen on Safe Collision Repairs website must not to be considered endorsements of products or services as we maintain no relations with these companies. Vendors and service providers receiving our endorsement will be clearly identified by us on this website. |