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| The Truth about Auto Repair | Auto Insurance Claims | Diminished Value | |||
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Fact V Fiction: People Will Behave Realistically In the world of marketing, perception takes prescidence over almost everything else. Therefore, as auto repair shop marketing whiz Tom Hughes says, "A trusted and credible service isn't a success until it is believed to be trustworthy and credible by prospects." Getting the message of your ability and credibility into the minds of prospects comes through repitition. Learn more about successfully marketing your auto repair business in this article.
Oct 4, 2007 - 9:57:05 AM Would YOUR Shop's Repairs Pass an Auto Safety Expert's Test?
When auto safety expert Byron Bloch is called in to testify about a car he has forensically examined, auto manufacturers feel the heat. For more than 40 years Bloch has been holding them accountable for product failures and poor designs that resulted in serious injuries and death to vehicle occupants. With his vast knowledge of auto repair and safety, some worry that Bloch will turn his attention to shoddy collision repairs that are so flagrant in independent and dealership collision shops, and begin taking to task auto body shops whose repairs fail to restore a car's compliance to the Federal Motor Vehicle Safety Standards. Safe Collision Repairs founder David Williams interviewed Block, garnering his opinion of the auto collision repair industry, the need for standards, and insurance company interference in the repair process. This enlightening article is a summation of that interview and Bloch's recommendations for the auto collision repair industry.
Sep 19, 2007 - 11:13:32 AM Auto Repair Shop Ads Curb Insurance Company Steering
A large number of auto body and glass shops are sick and tired of losing the privilege of doing business with customers who have long patronized their shops simply because insurance company claims adjusters prefer these consumers go to partnering shops where kickbacks and discounts have been prearranged. Led by advertising executive, Tom Hughes, a growing number of these shops are fighting back and using the power of the media to do so. In this article you’ll read of two shops – one in New York and another in Arizona – that have had phenomenal success with marketing and advertising messages that expose insurance company claims practices and tactics. Hughes dominates this marketing niche and believes its time for insurance companies to get out of the way so shops can vie for the business and be competitive or fail.
Jul 4, 2007 - 9:02:18 AM Educating Customers Means Bigger Profits
Auto repair shops are often haphazard in educating consumers about the need to purchase safe, high quality auto repairs. “It’s as if we expect our customers to know about features of safety, reliability and convenience in auto parts and auto repair services we provide without ever taking the time and effort to educate them,” says auto marketing guru, Tom Hughes, HUGHES Advertising, LLC. In this article, author Thom Winninger, reminds auto repair shops that they have every reason to invest time in teaching their customers about the safety, reliability and value they build into their products. Why? Because in the end, Educating Customers Means Bigger Profits.
Jun 18, 2007 - 1:11:15 PM Dealing With Angry Customers
Did you ever wish you had a plan for dealing with disgruntled customers? Well, here it is – a step-by-step guide that auto repair businesses can use to smooth things over when customers are upset. This easy to use approach is laced with common sense and some proven methods that are relied upon everyday in retail establishments where the frequency of complaints, due to a higher volume of customers, are more numerous than in the auto service businesses, many of which only process a handful of jobs in any given week. Is it really necessary to have a plan in place to deal with angry customers? Yes, because in almost all states auto repair is among the top generators of complaints presented to Attorneys General and Departments of Insurance. Grasp this information before you are confronted, and when the red-faced customer enters your office you’ll be prepared to not only diffuse the situation, but also to make them an advocate for your business. [MORE]
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Diminished Value l Auto Collision Repair Issues l Auto Insurance Issues l Auto Manufacturing and Safety l Auto Sales and Consumer Issues l Diminished Value Slideshow
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content & design 2002-2009 David Williams and SafeCollisionRepairs.com |
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DISCLAIMER The content expressed on this website represents the opinions of David A. Williams. Williams is neither an attorney nor public insurance adjuster, but is an expert, consultant, and writer specializing in the field of automotive safety, collision repair and valuations. The information provided herein is not intended to be a substitute for legal or insurance advice. Because collision repair is a continually evolving science, any text, materials or links found herein are provided without claim or guarantee to their accuracy or completeness. Advertisements seen on Safe Collision Repairs website must not to be considered endorsements of products or services as we maintain no relations with these companies. Vendors and service providers receiving our endorsement will be clearly identified by us on this website. |