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| The Truth about Auto Repair | Auto Insurance Claims | Diminished Value | |||
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Educating Customers Means Bigger Profits
Auto repair shops are often haphazard in educating consumers about the need to purchase safe, high quality auto repairs. “It’s as if we expect our customers to know about features of safety, reliability and convenience in auto parts and auto repair services we provide without ever taking the time and effort to educate them,” says auto marketing guru, Tom Hughes, HUGHES Advertising, LLC. In this article, author Thom Winninger, reminds auto repair shops that they have every reason to invest time in teaching their customers about the safety, reliability and value they build into their products. Why? Because in the end, Educating Customers Means Bigger Profits.
Jun 18, 2007 - 1:11:15 PM Dealing With Angry Customers
Did you ever wish you had a plan for dealing with disgruntled customers? Well, here it is – a step-by-step guide that auto repair businesses can use to smooth things over when customers are upset. This easy to use approach is laced with common sense and some proven methods that are relied upon everyday in retail establishments where the frequency of complaints, due to a higher volume of customers, are more numerous than in the auto service businesses, many of which only process a handful of jobs in any given week. Is it really necessary to have a plan in place to deal with angry customers? Yes, because in almost all states auto repair is among the top generators of complaints presented to Attorneys General and Departments of Insurance. Grasp this information before you are confronted, and when the red-faced customer enters your office you’ll be prepared to not only diffuse the situation, but also to make them an advocate for your business. [MORE]
Mar 8, 2007 - 8:16:10 AM Monday Marketing Tips for Auto Body Repair and Glass Shops
Monday Marketing Tips is a collection of short informative articles designed to help auto repair businesses connect with consumers and increase the power of their brand These insightful articles are provided free of charge by
HUGHES Advertising, LLC
. Tom Hughes, owner of the Columbus, Ohio based business consulting company calls his work "Performance Marketing". "For shops," he adds, "it's not just a way of doing, but a way of being." Click this link for a complete index of articles in the Monday Marketing Tips series and commit to taking your business to a level of performance you never thought possible. [MORE]
Feb 28, 2007 - 8:38:49 AM Perception IS Your Customer's Reality
Customers, more often than not, follow their gut in making buying decisions. If their perception is that your business provides good value and can be trusted, congratulations - you've made it to first base in convincing them to do business with you. In this Monday Marketing Tip, author and marketing guru Tom Hughes, states, "perception is far more important in marketing than reality." The best part is that with the right message repeated over and over again a business can create the perception it desires in the minds of its customers and potential customers. What do consumers in your market perceive of your business?
Feb 4, 2007 - 12:15:20 PM Integrity: The Heart of a Business
Marketing guru, Tom Hughes, recently asked this question of several businessmen and businesswomen in the auto repair industry: “Give Me One Good Reason Why I Should Buy From You.” Mike Ognibene of Benny and Sons Body Shop in Rockford, Illinois answered briefly with only one word -integrity. It's a small word full of meaning that reveals in daily practice the heart of every business. Is the foundation of your auto repair business built on integrity?
Feb 2, 2007 - 4:38:58 PM
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Diminished Value l Auto Collision Repair Issues l Auto Insurance Issues l Auto Manufacturing and Safety l Auto Sales and Consumer Issues l Diminished Value Slideshow
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content & design 2002-2009 David Williams and SafeCollisionRepairs.com |
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DISCLAIMER The content expressed on this website represents the opinions of David A. Williams. Williams is neither an attorney nor public insurance adjuster, but is an expert, consultant, and writer specializing in the field of automotive safety, collision repair and valuations. The information provided herein is not intended to be a substitute for legal or insurance advice. Because collision repair is a continually evolving science, any text, materials or links found herein are provided without claim or guarantee to their accuracy or completeness. Advertisements seen on Safe Collision Repairs website must not to be considered endorsements of products or services as we maintain no relations with these companies. Vendors and service providers receiving our endorsement will be clearly identified by us on this website. |